Brand identity and corporate identity design
A brand identity, often called a corporate identity or CI, is how your business looks wherever people meet it. We design the logo, colours, fonts and rules that make your website, your documents, your ads and your signs look like one business.
What a brand identity includes
Logo
The mark itself, with versions for light and dark backgrounds and for one-colour use.
Colours
A palette chosen to suit your business, with the exact values for print and screen.
Fonts
The typefaces for headings and text, so your documents and your website read alike.
Usage rules
How much space the logo needs, how small it can go and what not to do with it.
Stationery
Business cards, letterheads, invoices and email signatures that match.
Digital assets
Social media profile images, covers and post templates, and presentation and document templates.
We combine these into a brand guideline document (a corporate identity manual), so that you, your staff and your suppliers can all apply the identity correctly.
Why consistency pays
When your logo, colours and fonts are the same on your website, your quotes, your vehicles and your social media pages, customers recognise you faster and your business looks more settled and trustworthy. The guidelines also save time: whoever prepares your next brochure, ad or sign starts from the same rules.
Logo only, or the full identity?
If you only need a logo, see logo design. If you have a logo and need the rest, we can build the identity around it, redrawing the logo if it needs it. Many businesses start with one and add the other later.
How a brand identity project runs
- Brief. You tell us about your business, your customers, where the identity will be used and what you already have.
- Ideas. We present the logo and the direction for colours and fonts for you to react to.
- Refining. You tell us what works, and we refine the direction you choose.
- Applying and handover. We apply the identity to the items you need, write the guidelines and send all the files.
See how a project works and how we quote.
Useful answers
What is a corporate identity (CI)?
It is the set of logo, colours, fonts and rules that make a business look consistent. People say corporate identity, brand identity or CI to mean the same thing.
Do we need the guideline document?
It helps most when several people or suppliers produce your material. We can include it in the project.
Can you match our website to the new identity?
Yes. We also build websites, so the identity carries straight into the site: see website design and website redesign.
Do we need a full identity or only a logo?
Read logo design versus a full brand identity for how to decide.
What else can you design for us?
Ads, brochures, social media graphics, animation and video: see graphic design.
Tell us about your business
Tell us what you have and what you need, and we will say how we would build the identity.
Have a project in mind?
A new website, a shop, a design refresh or a feature your site is missing: tell us a little about what you need and we will talk through the options.